NIOGA, a nonprofit cooperative library system, is launching a new campaign aimed at young adults in Niagara, Orleans and Genesee Counties to call their attention to the vast resources available at their local library, including free Wi-Fi, video games, music and video streaming, and eBook downloads.
“Libraries nationally are facing tough competition as on-demand technology becomes more and more accessible,” said Tom Bindeman, executive director of NIOGA Library System. “But the advantage that libraries have is that we offer the same content for free. We just need to make more people aware of that.”
NIOGA will launch its "There’s More to Check Out at Your Local Library" campaign on April 11, just in time for National Library Week. Twenty libraries will participate in the campaign that features a series of posters, social media and web content, and a contest.